Sip, Chill, Spill and Repeat with De Bortoli’s latest spritzy red: Chill Bill

Media Release, August 2023

Chill Bill: The Red Wine Millennials and Gen Z are Loving

When it's time to paint the town red, odds are that wine isn’t the top choice for your average Millenial and Gen-Z. Word on the street is that the days of "Good Ol' Joe" cracking open a bottle of wine like clockwork everyday are long gone and the wine world has taken notice. For the young and restless, sipping wine isn't just a routine – it's about exploring exciting new flavours and toasting to life's moments. Whether they’re brunching with prosecco, bonding over a sauvignon blanc, or popping champagne on their birthdays- they want wines as adventurous as their spirits. But to find a wine that’s convivial, easy on the palate and eccentric enough to pique their interest? Now that’s a challenge.

That’s where De Bortoli Wines’ Chill Bill steps in. Chill Bill is the new, deliciously fun and spritzy red wine that is turning traditional wine drinking norms on its head. Chill Bill isn't just a name; it's a lifestyle.

A Fun, Fizzy Red Wine with a Twist

Embracing the youthful spirit of exploration, Chill Bill is a fruit forward wine with vibrant flavours that are bursting with the juiciness of cherries and an explosion of fruitiness. With a dash of spritz and a red berry aroma, it is packed with flavours that’ll make your taste buds sing. If you're just dipping your toes into the wine pool, Chill Bill will be your floaty – it's chilled, it's fizzy and it’s redefining how red wine is enjoyed.

Exploring Chill Bill’s Unique Flavour

A true delight to the senses, it has a broad flavour spectrum and huge adaptability. Chill Bill is crafted from a special blend of grape varieties, including the unique CSIRO-developed Tyrian, producing a deep purple hue with a spicy fruit essence and a hint of sweet berry fragrance. Whether you're enjoying barbecued ribs, meat lover's pizza, or charcuterie boards, Chill Bill pairs exquisitely, making it the perfect easy-drinking red for every occasion.

Chill Bill is ready to be your partner in crime all year round, but especially during those balmy summer days. Remember to enjoy it chilled, because it’s Chill Bill!

Winemaker Notes

Tasting Note: Bright, deep purple hue. Red fruited with a floral undertone. Soft and juicy palate with ripe coating tannins. All harmoniously tied together with a fine mousse.

Winemaking: The harvesting of fruit is timed to achieve a balance between freshness of fruit, as well as ripeness of tannins. Fermented on skins for 7 days at 23-27°C.

Region: Riverina & Rutherglen

Wine Analysis: ALC: 9.5%, pH: 3.41, TA: 6.34, 750ml

Additional Information: Vegan Friendly

RRP: $19.99

-ENDS-

Media Contact: Kruti Shetty
kruti_shetty@debortoli.com.au 

About De Bortoli

 De Bortoli Wines is a family wine company established in 1928, and today is under the custodianship of the third generation, Darren, Leanne, Kevin and Victor De Bortoli. Theirs is a story of a hardworking and innovative family who considered good wine, good food and good friends to be part of everyday life. De Bortoli's philosophy is that great wine begins in the vineyard and should reflect the region where the grapes that made it are grown. For further information: debortoli.com.au

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