17 TREES is the Winner for the Best Green Launch Of The Year in The Drinks Business Green Awards 2020, an acknowledgement for the product launch that has promoted an environmentally friendly cause and has environmental and sustainable issues at its core in the last 12 months. Launched in August 2020, 17 TREES is a brand with a purpose that provides the opportunity for everyone to do their bit for the environment. The judges loved the connection between the brand story and the positive action that has been taken as a result, planting one tree for every six bottles of wine sold globally. “They’ve successfully turned their idea into a brand with an engaging story,” said one judge.
The Drinks Business Green Awards 2020 is the world’s largest programme to raise awareness of green issues in the drinks trade. It recognises and rewards those who are leading the way in sustainability and environmental performance.